Media crisis? Not here

Published in Die Zeit, 30.3.2017

In a time where the demise of print media is feared, “El Trome” only needed a decade after its launch to become the world’s most widely-read Spanish-language newspaper. What has led to this remarkable success and what does it mean for the media industry? I flew to Lima to find out more.

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© No bare breasts, no blood. “El Trome” is the tabloid for the whole family / DIE ZEIT

© No bare breasts, no blood. “El Trome” is the tabloid for the whole family / DIE ZEIT

In a time where the demise of print media is feared, “El Trome” only needed a decade after its launch to become the world’s most widely-read Spanish-language newspaper. What has led to this remarkable success and what does it mean for the media industry? I flew to Lima to find out more.

Read it as published in: